We are LT3 Advanced Technology Group.
TL;DR: LessThan3 is now LT3 Advanced Technology Group.
Over the last 10 years, we have evolved beyond custom software development. We realized that building a great product means nothing if you can’t sell it to the world – so we became a one-stop-shop to bring ideas to life. We are disrupting industries with cutting-edge technologies, building proprietary products, and reinventing the technology vendor model by building long-term partnerships with our clients.
In 2011, the company was originally founded as Heart Development Inc. - a boutique custom software development firm embodying the Internet symbol of the “heart” - an indication of “like” or “love”. To us, it meant liking and caring about what you do and the people you do it with.
We started creating some amazing things! Our first project was in the auto insurance industry, building an “eBay for damaged vehicles”. Shortly thereafter, we dipped into some Oil & Gas work, building an audit log system for actions performed by a mechanical rig arm. Next, we entered the beverage container management industry, integrating a high-speed counting machine with quality assurance software. We evolved into a software firm for vertical industries where cookie-cutter, off-the-shelf products would not suffice.
Despite early success, Heart Development encountered some confusion over the name - we were often assumed to be a medical services company (oops). To shed this implied persona, we rebranded to LessThan3 Inc a few years later.
LessThan3 still embodied the Internet reference of “like” (<3 is the universal Internet sign to “like” something), while remaining mysterious in its identity (and not to be confused with a medical services company). LessThan3 turned into a conversation starter: “What does that stand for?”, and “What do you do?” became common questions. With this brand, we were at least afforded the opportunity to tell our story.
And tell it, we did. We grew our client base throughout Canada and reached as far as Australia. We built a niche in beverage container management systems, eventually building a product of our own - SkipTheDepot - which we spun off into its own business.
Now, 10+ years later, we are rebranding again. Our small team has grown quickly into a talented team of engineers, scientists, marketers, and communications experts that work in unison to build innovative software and technology products that push beyond the limits of technological uncertainty to disrupt industries and delight customers.
We have evolved beyond custom software development - branching out into media, marketing, advertising, machine learning, artificial intelligence...the list goes on. And we need a brand that reflects this evolution and will carry us forward into the next 10 years.
We build innovative software and technology products that push beyond the limits of technological uncertainty to disrupt industries and delight customers.
We build and sell.