Social media management goes beyond knowing what social media platforms to post on for your audience. It starts as a method of analyzing your audiences to develop a strategy that is moulded specifically for them, distributing the content they enjoy on the platforms they follow and monitoring conversations and conversions.
As we get to a higher level, it's about developing connections with your followers, influencers and bloggers who will serve to amplify your social media with their own. How do you evaluate the success of all this? You look at your key performance indicators (KPIs) to measure the success of your campaign.
1997-The first social media site, called SixDegrees.com, was born.
2000-Are You? Hot or Not? was developed so users could submit photos of themselves so people could rate their attractiveness.
2002-Friendster was a dating site that could connect people with friends they have in common and message friends of friends, but the servers could not take it, which led to crashing and people leaving it.
2003-Myspace was created with customized public profiles that were visible to anyone. This grew to 25 million users in 2005,
2003-Mark Zuckerberg launched 'Facemash', which was changed to 'The Facebook' in 2004 and dropped to just Facebook in 2005.
2005-LinkedIn emerged to target the business communities, photosharing sites like Photobucket came to life, and video sharing with YouTube also showed up on the scene.
2006-Hello Twitter! It was first known as twttr, but was quickly renamed by creator Jack Dorsey.
2007-Tumblr was conceived, which allowed users to curate pictures, videos or text and even reblog their friends.
2007-The all-important hashtag arrived, which has helped to promote movements, locations and hone in on trends.
2010-Instagram was born, and the ability to share photos and videos and apply filters was born. Pinterest also saw its rise during this time as well.
2011-First called Picaboo, it was quickly rebranded to Snapchat. Google also did not want to miss out on the fun and created its own social platform called Google Plus.
2016-TikTok came out with a platform of its own to share bite-sized video content.
Currently? With all these platforms to keep at bay, you definitely need a social media management team.
Sometimes, you want to invest in creating your blog and content, which can be either done through your website and promoted on your social accounts or through community blogs such as Medium, which will allow you the flexibility to express yourself.
Sites that allow you to connect with people that have similar interests, backgrounds, and with brands. These have to be optimized to build relationships and maintain relationships for your organization to enhance your image and reputation. These include Facebook, Instagram, and Twitter.
These are sites that allow a user to post news links or other articles, and users can then vote and comment on them. A common one of these is Reddit.
These sites are focused on sharing different types of media, such as images or videos, with the flexibility to create profiles and comment on people’s content. An example of this would be YouTube.
This is where users are allowed to share their short written entries that can link anywhere and can be posted to the walls of everyone’s account, depending on its popularity. If you are thinking of Twitter, you are on the right track.
Very few businesses these days are successful without an online presence. Those without a social media strategy in place? Even less. Social media management is essential to your marketing, brand, image and reputation as a business. Through this strategy, you can create content that is meaningful and relevant to your audience while creating brand awareness and establishing yourself as a thought leader in your industry. Your relationships are paramount. Online or offline, and in this instance, this is an excellent method to springboard yourself into the social conversations that occur amongst multiple platforms.
At LT3 ATG, we have experts in public relations and journalism that can evaluate your current social media presence, research your audiences, how to better leverage your business on the platforms you are using, and assist in forging relationships with consumers, influencers, and bloggers. Your social presence will be constantly analyzed and built upon every month to extend your reach, grow your audience and your consumer base. Are you looking to get started now? Feel free to book your consultation today!
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